éS Thrasher King Of The Road Tour
The Thrasher King Of The Road Tour was a contest in which four teams--Deluxe, éS, Tum Yeto and Volcom--each started at a different location on the East Coast and drove across the U.S., making four stops along the way. At each stop, there was an envelope containing a "compulsory trick book", which listed about 250 tricks, as well as miscellaneous stunts like making out with a forty year-old woman and skating naked (you know, the kind of stuff the éS guys are really into). The team that made it to all of their destinations and completed the trick book (with proof on video, of course) would win the contest.