The End of_The Best Part is_The Worst Part

Posted: December 29, 2005 | Skip To The Comments (55)

As 2005 draws to a close, éS Footwear must sadly bid farewell to "_the best part." As all of you know, that was the official tagline of our 2005 ad campaign. In fact, we liked "_the best part" so much that we used it for two whole years: 2004 and 2005.

Keep an eye out in 2006 for our new taglines, "Skate Like Us" for éS Footwear and "Style Like Us" for éS Apparel. But "_the best part" will never completely disappear (sniffle), as I'll continue to use it in subtle ways here in the Blogs.

"milking it is_the best part."


(55) responses to: The End of_The Best Part is_The Worst Part

  1. PéSt's Avatar PéSt Posted: 2 years ago

    What do you think is_the best part of éS?

  2. No avatar rasalibre4life Posted: 2 years ago

    haha, making fun of "_the best part" was_the best part

  3. No avatar Free Skateboarding. Posted: 2 years ago

    the shoes and the team are_the best part.

  4. ToNyXeS's Avatar ToNyXeS Posted: 2 years ago

    enjoy _ skate like us.
    The team and a retro line are _ the best part

  5. No avatar brownjamin Posted: 2 years ago

    I am _ the best part

  6. No avatar Wouter2005 Posted: 2 years ago

    PJ Ladd will allways be "the best part"

  7. guille's Avatar guille Posted: 2 years ago

    i never liked that tagline

  8. No avatar Wouter2005 Posted: 2 years ago

    gayyy

  9. Wes H.'s Avatar Wes H. Posted: 2 years ago

    Why?

  10. No avatar Boston_Loc_Hater_Lew Posted: 2 years ago

    Getting emotional over a punch line_is the best part

  11. No avatar Wouter2005 Posted: 2 years ago

    damn righttt

  12. No avatar accels fo life Posted: 2 years ago

    The new ad is in the transworld with rodrigo tx.

  13. PéSt's Avatar PéSt Posted: 2 years ago

    "getting pissed in blogs is_the best part"

  14. No avatar accels fo life Posted: 2 years ago

    I just bought some es pj ladds on ebay in white and gray.

  15. No avatar Matt42892 Posted: 2 years ago

    penny leaving is_the worst part

  16. No avatar Matt42892 Posted: 2 years ago
  17. No avatar crazaalex Posted: 2 years ago

    _the best part is_the best part.

  18. No avatar rocktronmanboston Posted: 2 years ago

    koston_is the best part. and speaking of koston check out the k6 high tops

    http://cgi.ebay.com/Es-K6-Koston-High-top-skate-Shoe-emerica-etnies-sb-UK8_W0QQitemZ7208288581QQcategoryZ23828QQrdZ1QQcmdZViewItem

    when do you think theis come out?

  19. No avatar Matt42892 Posted: 2 years ago

    something tells me both of those are fakes.

  20. No avatar Wizard Posted: 2 years ago

    Justi Eldridge_The Best Part

    HOLLA!

  21. ToNyXeS's Avatar ToNyXeS Posted: 2 years ago

    Matt42892 > those are not fakes, only sales sample.
    I have order to this seller often, and he sales only Sales Sample !
    Thanks Rocktronmanboston for this pic.
    Check the other item of this ebay seller, RTX2, PJLadd, ... new 06 Collection, sales sample, size US 9 only !
    K6 Hightop are the best part !
    Techi shoes _ are the best part !

  22. Alex's Avatar Alex Posted: 2 years ago

    the whole éS guys working in the blog is_the béSt part.
    the whole damn éS company is_the béSt part.
    the team is_the béSt part.
    the shoéS is_the béSt part.

  23. No avatar accels fo life Posted: 2 years ago

    so are all those shoes going to be in the spring line and when do they come out?

  24. No avatar Accel for Ever Posted: 2 years ago

    the accelerate is_the best part

  25. No avatar accels fo life Posted: 2 years ago

    I have to say I dislike the fullham.

  26. joe s's Avatar joe s Posted: 2 years ago

    i like simple shoes like the fulham. The new accel colors like the red brown and white are frESh

  27. No avatar iwishilivedinfinland Posted: 2 years ago

    The Pj's look awful.

  28. No avatar accels fo life Posted: 2 years ago

    you look awful

  29. No avatar spt Posted: 2 years ago

    Tom Penny was_the best part

  30. Josh P.'s Avatar Josh P. Posted: 2 years ago

    Guess who is a size 9 guys? Me baby, me!

  31. No avatar Charlie Posted: 2 years ago

    in size 9.5. lucky

  32. No avatar Mikey Posted: 2 years ago

    The ender to the ender ender is_the best part.

  33. No avatar Mikey Posted: 2 years ago

    Koston's 3 flip noseblunt in Yeah Right! is_the best part.

  34. No avatar Mikey Posted: 2 years ago

    Landing on the bolts is_the best part.

  35. No avatar Mikey Posted: 2 years ago

    Ripping a fart is_the best part. Lol.

  36. PéSt's Avatar PéSt Posted: 2 years ago

    In a video, the last part is usually_the best part. Just kidding.

  37. No avatar accels fo life Posted: 2 years ago

    eS shoes are simply_ the best part.

  38. guille's Avatar guille Posted: 2 years ago

    wes H: i didnt like it at first cause it was everywhere and i thought it was nonsense. anyway i finally started liking it when it was used for everything in the news and all that as a funny thing.
    antwuan's tricks and style are_the best part.

  39. No avatar not-antwuan dixon- Posted: 2 years ago

    if you have watched the video on youtube.com with rodrigo whats the name of that song in his part?

    its the first one on the results page

  40. No avatar Charlie Posted: 2 years ago

    does the rodrigo 2 have a inner sock thing?

  41. Josh P.'s Avatar Josh P. Posted: 2 years ago

    Not Dixon - His Firm part?

  42. No avatar Charlie Posted: 2 years ago

    the first rodrigo firm part i think is a lesson is syncopation by ray barbee and the second part it think is ja sei namorar by the tribalists

  43. No avatar Mikey Posted: 2 years ago

    Rodrigo's enormous pop is_the best part.

  44. No avatar Tanna Posted: 2 years ago

    Accels are_the best part.

  45. No avatar Pimpero Posted: 2 years ago

    rodrigos 2nd shoe is_the worst part. im so disappointed. i thought that rodrigo was going to come up with something more creative and stylish. this rtx2 looks almost the same as the rtx1! damn whats wrong with rodrigo? did he smash his head into a curb during a skate mission and then lost his ability to design NEW shoes... man

  46. No avatar Charlie Posted: 2 years ago

    it looks like the stevie williams dgk reeboks

  47. No avatar sbmethod Posted: 2 years ago

    skating with the krew and listening to method man is_the best part

    Getting kicked out is_the worst part

  48. No avatar ohh Posted: 2 years ago

    oh well

  49. No avatar barry will Posted: 2 years ago

    team riders leaving_is the best part

  50. No avatar Mikey Posted: 2 years ago

    What? Are you stupid or some shit?

  51. No avatar TAKEéSOUTOFPACSUN Posted: 2 years ago

    A more important matter over the color of a shoe. ES has found it’s way into my local Pacsun and Journeys and I am F@!#ing pissed. WHY IS ES BECOMING MAINSTREAM AND SELLING OUT! IT IS GOING TO RUIN ITS IMAGE!!!!! Sole Tech’s president and founder Pierre Andre Senizergues says in a semi-recent interview with Transworld Business, “We try and target different consumers and the people we hire match that. Distribution is another way the brands are different. Emerica and és are at ’core shops only, and etnies is at ’core, too, but also at secondary points of distribution like Pacific Sunwear.” (http://www.twsbiz.com/twbiz/profiles/article/0,21214,1114848,00.html) So tell me why es is in pacsun now? I’m sure at least 90% of the és fans out there don’t want és to sell out nor for his girlfriend to buy a pair at Journeys! TAKE éS OUT OF PACSUN AND JOURNEYS! “Emerica and éS are at ‘core shops only”

  52. No avatar barry will Posted: 2 years ago

    glamourizing your own slogans is_the best part

  53. No avatar AAAes4life Posted: 2 years ago

    skateboarding and es are _the best part

  54. No avatar Nate Posted: 2 years ago

    fallén is_the best part.

  55. No avatar MattD_RI Posted: 2 years ago

    to love and live skateboarding is_the best part


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