Blog - The End of_The Best Part is_The Worst Part

The End of_The Best Part is_The Worst Part

Thursday, Dec 29, 2005 · Garry

As 2005 draws to a close, éS Footwear must sadly bid farewell to “_the best part.” As all of you know, that was the official tagline of our 2005 ad campaign. In fact, we liked “_the best part” so much that we used it for two whole years: 2004 and 2005.

Keep an eye out in 2006 for our new taglines, “Skate Like Us” for éS Footwear and “Style Like Us” for éS Apparel. But “_the best part” will never completely disappear (sniffle), as I’ll continue to use it in subtle ways here in the Blogs.

“milking it is_the best part.”

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55 Responses to "The End of_The Best Part is_The Worst Part"

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gravatar of eS blog commenter, garry

garry says:

12/29/05 at 11:53

What do you think is_the best part of éS?

gravatar of eS blog commenter, rasalibre4life

rasalibre4life says:

12/30/05 at 12:00

haha, making fun of “_the best part” was_the best part

gravatar of eS blog commenter, Free Skateboarding.

Free Skateboarding. says:

12/30/05 at 12:16

the shoes and the team are_the best part.

gravatar of eS blog commenter, ToNyXeS

ToNyXeS says:

12/30/05 at 12:22

enjoy _ skate like us.
The team and a retro line are _ the best part

gravatar of eS blog commenter, brownjamin

brownjamin says:

12/30/05 at 12:58

I am _ the best part

gravatar of eS blog commenter, Wouter2005

Wouter2005 says:

12/30/05 at 01:05

PJ Ladd will allways be “the best part”

gravatar of eS blog commenter, guille

guille says:

12/30/05 at 02:13

i never liked that tagline

gravatar of eS blog commenter, Wouter2005

Wouter2005 says:

12/30/05 at 02:19

gayyy

gravatar of eS blog commenter, Wes H.

Wes H. says:

12/30/05 at 08:22

Why?

gravatar of eS blog commenter, Boston_Loc_Hater_Lew

Boston_Loc_Hater_Lew says:

12/30/05 at 08:57

Getting emotional over a punch line_is the best part

gravatar of eS blog commenter, Wouter2005

Wouter2005 says:

12/30/05 at 10:00

damn righttt

gravatar of eS blog commenter, accels fo life

accels fo life says:

12/30/05 at 10:18

The new ad is in the transworld with rodrigo tx.

gravatar of eS blog commenter, garry

garry says:

12/30/05 at 10:49

“getting pissed in blogs is_the best part”

gravatar of eS blog commenter, accels fo life

accels fo life says:

12/30/05 at 10:53

I just bought some es pj ladds on ebay in white and gray.

gravatar of eS blog commenter, Matt42892

Matt42892 says:

12/30/05 at 11:10

penny leaving is_the worst part

gravatar of eS blog commenter, Matt42892

Matt42892 says:

12/30/05 at 11:12

http://cgi.ebay.com/Es-PJ-Ladd-skate-Shoe-emerica-etnies-sb-UK8_W0QQitemZ7208288728QQcategoryZ23828QQssPageNameZWDVWQQrdZ1QQcmdZViewItem this doesnt look like the pj ladd shoe…… what is it?

gravatar of eS blog commenter, crazaalex

crazaalex says:

12/30/05 at 11:19

_the best part is_the best part.

gravatar of eS blog commenter, rocktronmanboston

rocktronmanboston says:

12/30/05 at 12:20

koston_is the best part. and speaking of koston check out the k6 high tops

http://cgi.ebay.com/Es-K6-Koston-High-top-skate-Shoe-emerica-etnies-sb-UK8_W0QQitemZ7208288581QQcategoryZ23828QQrdZ1QQcmdZViewItem

when do you think theis come out?

gravatar of eS blog commenter, Matt42892

Matt42892 says:

12/30/05 at 12:25

something tells me both of those are fakes.

gravatar of eS blog commenter, Wizard

Wizard says:

12/30/05 at 01:17

Justi Eldridge_The Best Part

HOLLA!

gravatar of eS blog commenter, ToNyXeS

ToNyXeS says:

12/30/05 at 01:30

Matt42892 > those are not fakes, only sales sample.
I have order to this seller often, and he sales only Sales Sample !
Thanks Rocktronmanboston for this pic.
Check the other item of this ebay seller, RTX2, PJLadd, … new 06 Collection, sales sample, size US 9 only !
K6 Hightop are the best part !
Techi shoes _ are the best part !

gravatar of eS blog commenter, Alex

Alex says:

12/30/05 at 02:00

the whole éS guys working in the blog is_the béSt part.
the whole damn éS company is_the béSt part.
the team is_the béSt part.
the shoéS is_the béSt part.

gravatar of eS blog commenter, accels fo life

accels fo life says:

12/30/05 at 05:22

so are all those shoes going to be in the spring line and when do they come out?

gravatar of eS blog commenter, Accel for Ever

Accel for Ever says:

12/30/05 at 05:24

the accelerate is_the best part

gravatar of eS blog commenter, accels fo life

accels fo life says:

12/30/05 at 05:26

I have to say I dislike the fullham.

gravatar of eS blog commenter, joe s

joe s says:

12/30/05 at 05:35

i like simple shoes like the fulham. The new accel colors like the red brown and white are frESh

gravatar of eS blog commenter, iwishilivedinfinland

iwishilivedinfinland says:

12/30/05 at 05:43

The Pj’s look awful.

gravatar of eS blog commenter, accels fo life

accels fo life says:

12/30/05 at 06:00

you look awful

gravatar of eS blog commenter, spt

spt says:

12/30/05 at 06:04

Tom Penny was_the best part

gravatar of eS blog commenter, Josh P.

Josh P. says:

12/30/05 at 06:32

Guess who is a size 9 guys? Me baby, me!

gravatar of eS blog commenter, Charlie

Charlie says:

12/30/05 at 07:05

in size 9.5. lucky

gravatar of eS blog commenter, Mikey

Mikey says:

12/30/05 at 09:27

The ender to the ender ender is_the best part.

gravatar of eS blog commenter, Mikey

Mikey says:

12/30/05 at 09:29

Koston’s 3 flip noseblunt in Yeah Right! is_the best part.

gravatar of eS blog commenter, Mikey

Mikey says:

12/30/05 at 09:31

Landing on the bolts is_the best part.

gravatar of eS blog commenter, Mikey

Mikey says:

12/30/05 at 09:34

Ripping a fart is_the best part. Lol.

gravatar of eS blog commenter, garry

garry says:

12/30/05 at 10:22

In a video, the last part is usually_the best part. Just kidding.

gravatar of eS blog commenter, accels fo life

accels fo life says:

12/31/05 at 09:29

eS shoes are simply_ the best part.

gravatar of eS blog commenter, guille

guille says:

12/31/05 at 10:29

wes H: i didnt like it at first cause it was everywhere and i thought it was nonsense. anyway i finally started liking it when it was used for everything in the news and all that as a funny thing.
antwuan’s tricks and style are_the best part.

gravatar of eS blog commenter, not-antwuan dixon-

not-antwuan dixon- says:

12/31/05 at 05:36

if you have watched the video on youtube.com with rodrigo whats the name of that song in his part?

its the first one on the results page

gravatar of eS blog commenter, Charlie

Charlie says:

1/1/06 at 05:02

does the rodrigo 2 have a inner sock thing?

gravatar of eS blog commenter, Josh P.

Josh P. says:

1/1/06 at 07:23

Not Dixon - His Firm part?

gravatar of eS blog commenter, Charlie

Charlie says:

1/1/06 at 08:27

the first rodrigo firm part i think is a lesson is syncopation by ray barbee and the second part it think is ja sei namorar by the tribalists

gravatar of eS blog commenter, Mikey

Mikey says:

1/2/06 at 12:18

Rodrigo’s enormous pop is_the best part.

gravatar of eS blog commenter, Tanna

Tanna says:

1/2/06 at 09:50

Accels are_the best part.

gravatar of eS blog commenter, Pimpero

Pimpero says:

1/3/06 at 01:55

rodrigos 2nd shoe is_the worst part. im so disappointed. i thought that rodrigo was going to come up with something more creative and stylish. this rtx2 looks almost the same as the rtx1! damn whats wrong with rodrigo? did he smash his head into a curb during a skate mission and then lost his ability to design NEW shoes… man

gravatar of eS blog commenter, Charlie

Charlie says:

1/3/06 at 03:12

it looks like the stevie williams dgk reeboks

gravatar of eS blog commenter, sbmethod

sbmethod says:

1/3/06 at 08:29

skating with the krew and listening to method man is_the best part

Getting kicked out is_the worst part

gravatar of eS blog commenter, ohh

ohh says:

1/4/06 at 07:29

oh well

gravatar of eS blog commenter, barry will

barry will says:

1/4/06 at 08:31

team riders leaving_is the best part

gravatar of eS blog commenter, Mikey

Mikey says:

1/5/06 at 06:05

What? Are you stupid or some shit?

gravatar of eS blog commenter, TAKEéSOUTOFPACSUN

TAKEéSOUTOFPACSUN says:

1/5/06 at 06:37

A more important matter over the color of a shoe. ES has found it’s way into my local Pacsun and Journeys and I am F@!#ing pissed. WHY IS ES BECOMING MAINSTREAM AND SELLING OUT! IT IS GOING TO RUIN ITS IMAGE!!!!! Sole Tech’s president and founder Pierre Andre Senizergues says in a semi-recent interview with Transworld Business, “We try and target different consumers and the people we hire match that. Distribution is another way the brands are different. Emerica and és are at ’core shops only, and etnies is at ’core, too, but also at secondary points of distribution like Pacific Sunwear.” (http://www.twsbiz.com/twbiz/profiles/article/0,21214,1114848,00.html) So tell me why es is in pacsun now? I’m sure at least 90% of the és fans out there don’t want és to sell out nor for his girlfriend to buy a pair at Journeys! TAKE éS OUT OF PACSUN AND JOURNEYS! “Emerica and éS are at ‘core shops only”